Jeffrey Osborne

Jeffrey Osborne is recognized worldwide for his cutting edge, results driven, approach to the design and implementation of systems that enable hotels to maximize profits through savvy revenue management. Using the expertise developed during a 20 plus-year hospitality career involving corporate, operational and revenue management positions, Mr. Osborne has successfully put his results-driven strategies to work for independent and branded hotels and resorts throughout North America and overseas.

Prior to opening OZone Strategic Marketing, Osborne was involved with the creation and development of marketing information products for TravelCLICK, Inc. As VP of Information Product Sales, he built the requirements for TravelCLICK?s various corporate level / individual hotel reporting tools and was responsible for global major account product sales. He further developed and conducted the training program for the 130 person worldwide sales team as "sales / revenue consultants". Osborne also worked with Loews Hotels to develop and construct a revenue management culture within their Upper-Upscale hotel organization. He was responsible for market planning, pricing strategy, budget creation and development and implementation of customized analytical tools for 20 Hotels. He was accountable for managing third party distribution relationships with reservations and automation providers. Osborne led negotiations for Private Label reservations, telesales and systems upgrades, as well as the installation of a National Sales and Catering technology platform. He also developed and introduced national and local sales guidelines, policies, procedures, and conducted extensive field based training programs for the national sales division within the Loews organization.

Mr. Osborne was a major contributor to the turnaround and subsequent success at Disneyland Paris from 1992 through 1997. He developed a customized short term Yield Management system and strategy that played a major role in returning the Paris resort to a viable and profitable operation. Under his leadership, using the customized tools he created, Disney incrementally generated an additional $10 Million in annual room revenue for 7 Hotels representing 7,000 rooms. He was selected as a two-time leader and "Project Champion" for the re-engineering project supervised under a $50 Million contract awarded to The Gemini Consulting Group. Mr. Osborne led one multidivisional team to create and serve the market for an additional 1,000,000 food covers, creating an additional $10,000,000 in incremental revenues by identifying and optimizing unused space while streamlining the Resort packaging and redemption process.

Mr. Osborne has been awarded a Bachelor of Commerce degree in Hotel and Food Administration from the University of Guelph, outside of Toronto, Canada. He has taught Revenue Management and Strategic Pricing classes to both Graduate and Undergraduate students at New York University, and in 2005, hosted a 4-part Webinar through HSA and HSMAI University. Additionally he has addressed technology, sales and revenue management forums at HITEC, The New York Investment Conference, and other major North American and European conferences relating to Hospitality Sales, Marketing, and e-Commerce.